When Did Gum Get So Soft, You Sons Of Bitches?

The Stacy Keach commercial from the latest 30 Rock was the funniest thing I've seen in ages. Was Bazooka Joe in on it? I didn't think you could do that.

“That’s why I buy Bazooka Joe gum. It’s like chewing a mountain that someone shot a freeze ray into.”

Previously on Popped Culture...
The League Of Extraordinary 30 Rock
30 Rock: The Animated Series
I'm With Khonani