The Customer is Always Wrong

I bought some music the other day and I felt like a chump. I could have downloaded it, with ease, for free, but I didn’t. I could have bought it for less online, but I didn’t. I purchased the full price, CD version and people looked at me like I was crazy.

Why not get it free? It’s out there at the click of a button. You can get the single, the album, or the entire discography in a zip file, but I just can’t bring myself to do it. If the variety store at the end of the street had bags of chips sitting out that I could take whenever I wanted I wouldn’t do it, and I really, really love chips. (Mmmm, salt and vinegar) Just because you can, doesn’t mean you should. Now I’m no saint – I’ve got my share of illegal downloads. I sample bands I’ve never heard of to find out if I’d like them, but if I get more than a few songs I go get the album. I’ve also picked up some music that I already own, but not in a digital format.

So why not pick it up from an authorized digital retailer like iTunes or Puretracks? The short answer is DRM: Digital Rights Management or Digital Restrictions Management if you’re not so hot on the technology. Count me in the latter group. When you buy music on the web, you are essentially renting the tunes. There are restrictions on copying, where they can be played and how often they can be shared. Compare that to the CD, which I can play wherever, copy as many times as I like and is still even after a hard drive meltdown. Sure, you can find ways around the DRM, but then you’re right back at the filching music conundrum.

And who does DRM restrict? Anybody who wants to get the music for free can – it only penalizes those who actually decide to pay. But now there is an unlikely ally who also doesn’t think much of DRM either – Apple CEO Steve Jobs, whose company is the creator of the almighty iPod and dominates the legal download market. Last week Jobs called on the major labels to drop DRM altogether.

"Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players. This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat,” wrote Jobs. “If the big four music companies would license Apple their music without the requirement that it be protected with a DRM, we would switch to selling only DRM-free music on our iTunes store."

Will the labels heed the call? Not any time soon. Warner Music CEO Edgar Bronfman called Job’s suggestion “completely without logic or merit” while EMI is mulling over the idea. Dropping DRM won’t solve all the industries ills, but it will at least be a step towards treating music fans like criminals. Then they can get to work on a perpetual content license so I don’t have to keep buying music that I’ve already bought a couple of times.