When Self Promoters Attack

Those were the days. Can't you feel the love?Martha Stewart and Donald Trump have started up a monumental pissing match in the past couple of days. They are both incredibly rich, middle-aged and WASPy, so no bullets are flying but there is a lot of media bitch slapping.

Martha says the original plan for her version of The Apprentice was for her to fire The Donald on-air during the premiere. "Having two Apprentices was as unfair to him as it was unfair to me," she told Newsweek. "But Donald really wanted to stay on."

The Donald was having none of it. "I'm tired of Martha blaming me for her failure," he responded today. "It's about time you started taking responsibility for your failed version of The Apprentice. Your performance was terrible in that the show lacked mood, temperament and just about everything else a show needs for success. I knew it would fail as soon as I first saw it—and your low ratings bore me out."

Oh yeah, said Martha, who immediately penned (of course) a response: "The letter is so mean-spirited and reckless that I almost can’t believe my long-time friend Donald Trump wrote it. I am very proud of the work we did…” blah, blah, blah, sniffle.

It’s all very entertaining of course, but why now? The Apprentice: Martha Stewart was cancelled back in December and Randal stabbed Rebecca in the back months ago. Oh wait, the next edition of The Apprentice begins on Feb. 27 and now there are over 400 news articles on Google and all the entertainment shows are running the spat.

But Martha and The Donald wouldn’t have started a feud just to drum up some attention for the show, would they? Nah, that would just be cynical.

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