007: Licence to Publicize

Forget the Walthur PPK and the Aston Martin, the greatest gadget issued to James Bond appears to be an extremely efficient PR agent. Despite the fact Casino Royale will not hit theatres until November 17, I have read multiple articles about the filming, Daniel Craig and other 007 related subjects.

Apropos of nothing, new Bond girl Caterina Murino, who play Solonge, has chimed in on the debate over the blonde Bond: "Daniel is giving to this James Bond something else we never saw before. When he's going to kill someone, he looks like a real killer. When he kisses me, when he makes love, he's so sexy."

Um, good to know. I have been solidly on the side of refreshing the Bond franchise and think Craig is a good choice, including the controversy that he has stirred among some of the more rabid fans. If the producers had chosen someone who pleased everyone and could slip into the tux without notice, than there would hardly be much material to drum up publicity for our moribund hero.

But how else to generate some more attention for the series? Why not give one of the world’s greatest self-promoters, Sir Richard Branson, a cameo? "James Bond is original, cool and sophisticated - just like an airline I know. Virgin Atlantic is delighted to be a global partner of the new James Bond movie, Casino Royale, and I'm just a little excited to be playing a cameo in the film." I’m sure that won’t be the last he has to say about it.

In a kinda related story, Sean Connery is writing a book about Scotland. While it has nothing to do with Bond, anything he touches will make mention of it. He could cure cancer and his eulogy would still make reference to him as one of, if not the greatest, James Bond.

Previous Bond Rants: Pop Culture Lobbyists, The Spy Who We Love, Licence to Whine, Royale Flush, My Gossip Runneth Over, Shaken and Stirred, On Her Majesty's Secret Service, The Bond is Dead, Long Live the Bond


  1. I wanted to see QT take on Bond. I think it would have done a lot of good for the series.

  2. I haven't heard much from or about Caterina Murino so they little that you did include here was interesting.

    --RC of strangeculture.blogspot.com

  3. I think letting Quentin take the reins would have been interesting and he may still get a chance. This series lasts longer than careers and perhaps they will start picking directors like they do leading men.

  4. I do remember that at one time in the early 1980's, Spielberg wanted to do one too. That would have been a little odd I think.

  5. I'm excited about Craig playing Bond. He was great in Layer Cake. He's also gritty and sexy in a way that no Bond since Connery has matched.

  6. And I had wanted Clive Owen to be the new Bond (because he owned the role of "The Driver"), but I don't hold anything against Craig.